About Sundial

We started with a simple goal: make people smile. In 2022, a few pairs listed online turned into a mission—serve with integrity, give 100% in everything, and build a brand that treats people like neighbors, not order numbers.

What We Believe

• Give 100%. Effort you can feel—in our curation, service, and follow-through.
• Honor what’s right. We love God and our country, and we try to live that through honesty, gratitude, and service.
• Be good to people. Every interaction should feel like talking to a trusted neighbor.

The Sundial Promise

Every sunrise is a new chance to serve. Here’s what that looks like when you shop with us:

• 110% Satisfaction Guarantee — If it isn’t right, we fix it fast (exchange, credit, or refund + 10% thank-you). Zero risk.
• Curated, not crowded — Fewer, better styles from trusted brands; everything comfort-checked for real life.
• Neighbor-first service — Real humans, first-name emails, easy exchanges, and we make it right without the runaround.
• Plain-English fit notes — Honest sizing and on-foot feel (support, width, break-in) so you buy once, not twice.
• Integrity over hype — No gimmicks, no claims we can’t prove—just gear that earns its keep.
• Country & Community — We highlight U.S.-made options when we can and support local causes, especially veterans and first responders.

How We Choose Products

We wear what we sell. We look for all-day comfort, dependable materials, and clear benefits—support, traction, easy on/off, wide-fit options. If it doesn’t pass real-world tests, it doesn’t make the cut.

Why We Do This

Sundial is meant to be a bright spot: a place where customers are treated fairly, our team can provide for their families, and a share of our success flows to good works and local charities. Great shoes are the product—joy is the mission.

Our Story

• 2022 — A small start: a few pairs sold online, lots of listening, even more learning.
• Growing — We turned handwritten replies into a service playbook and earned repeat buyers through honesty and hustle.
• Today — A values-driven shop with top brands, human service, and a community we’re proud to serve.

Join the Sundial Crew

Sign up for early restock alerts, small surprises, and useful tips from people who actually wear this stuff. When you shop here, you’re part of something built on giving 100% and doing what’s right.

See the Sundial Promise   Easy Returns & Exchanges

Quick FAQ

What if the fit isn’t right? Our 110% Satisfaction Guarantee means we’ll make it right—fast.

Do you support any causes? Yes. We regularly give to local efforts and organizations serving veterans and first responders.

How do I reach you? Email or chat—real humans reply quickly and sign with their names.